Exploring the Impact of Digital Marketing on Consumer Decision-Making: Dissertation Discussion Example
Introduction Welcome to this in-depth Dissertation Discussion Example on "Exploring the Impact of Digital Marketing on Consumer Decision-Making." In today's digital era, consumers are continuously exposed to a wide array of online marketing strategies. From social media campaigns to personalized ads, digital marketing has revolutionized how businesses interact with their target audience. This dissertation examines how digital marketing affects consumer decision-making processes, shaping their preferences and ultimately influencing their purchasing decisions. The Evolution of Digital Marketing Digital marketing has come a long way since its inception. It has transformed how businesses reach out to potential customers, creating innovative avenues for engagement and conversion. From early online banner ads to the sophisticated AI-driven personalized marketing we see today, digital marketing has witnessed a rapid evolution. LSI Keywords: Online Marketing, Digital Era, ...